In the competitive landscape of vibrant beverage packaging, Shake it! aimed to revamp their brand and packaging to stand out on shelves and captivate consumers. Despite their ambitious vision and determination to penetrate major retail markets, the small startup faced financial constraints. Nevertheless, the challenge of redesigning their packaging was an exciting endeavor, offering an opportunity to infuse cohesion and appeal into their brand amidst a sea of colorful competitors.

Client: CHUG Inc.

Designer: Joshua Grzybowski