Tasked with designing premium packaging for our Microsoft Licensed gaming headsets under the 212˚ brand, we embarked on a journey to enhance inclusivity within our product offerings. Research findings revealed that certain casual gaming enthusiast demographics felt underserved by existing accessories in terms of style and appeal. In response, 212˚ committed to broadening its product range to cater to more diverse tastes.

After careful consideration, we decided to introduce a line of vibrant color headsets, aiming to resonate with a wider audience. This choice was approved internally to present to potential clients and the Microsoft accessory team.

Client: Microsoft

Sr. Art Director: Joshua Grzybowski