Hired to create a logo design & branding system for Alux Spalon in Snowmass, Colorado, the identity system we created seamlessly merges luxury with approachability. Our journey began with bespoke font creation for "Alux," embodying the flowing control akin to a hairstylist's expertise. Complementing this, San Francisco Display ensures text consistency across all applications. The primary color, regal purple, evokes opulence, creativity, and wisdom, while neutral tones of black and white provide balance. The additional visual brand extensions like incorporating natural textures and a flowing hair pattern not only adds depth but also infuses Alux with a distinct voice, ensuring a sophisticated yet inviting brand identity.

Client: Alux Spalon

Creative Director: Joshua Grzybowski

Art Director: Katy Smith

Sr. Graphic Designer: Danny Bounkeovisane