Upon receiving a request from a fellow avid hiker seeking a fresh venture to invest in, I enthusiastically embarked on crafting a comprehensive design study for a potential hiking equipment brand.

Upon delving into my initial research, it became evident that simply focusing on gear for humans would not easily distinguish the brand amidst the sea of established options. This realization led me to explore a different avenue within the industry. Encountering statistics from the American Pet Products Association (APPA), which revealed that Americans spent a staggering $136.8 billion on their pets in 2022, a significant increase from $123.6 billion in the previous year and projected to rise to $143.6 billion in 2023, I found a compelling perspective for this venture.

I proposed to the entrepreneur that the business should cater not only to human hiking enthusiasts but also to their beloved canine companions, tapping into the burgeoning market of pet-related spending. By gearing the brand towards both the human and canine hiking demographic, we could carve out a distinctive niche in the market and resonate with a broader audience.