As the in-house design team, we were tasked with developing a comprehensive brand identity for a cost effective video gaming headset. This encompassed the creation of a primary brand mark, a secondary abstract mark, a cohesive color palette, typography selection, and a packaging concept that would effectively communicate the envisioned brand personality. Following extensive deliberations surrounding the brand's name, the initial designation "LAVA" was ultimately discarded in favor of a refined concept that better aligned with our objectives.

Client: COKeM International

Creative Director: Joshua Grzybowski

Sr. Art Director: Katy Smith

Art Director: Danny Bounkeovisane