In an effort to boost overall sales, my in-house design team was given the challenge of generating a multitude of concepts and ideas aimed at revitalizing our business. Among these ideas, one concept stood out to me in a unique way. It revolved around the notion of belonging to an exclusive club or group, offering special privileges known only to insiders. This concept aimed to imbue customers with a sense of belonging to something exceptional, where access to secret passwords and exclusive deals was reserved for a select few, creating an aura of exclusivity and allure.

Client - COKeM International

Creative Director - Joshua Grzybowski