With the launch of new titles in the MLB® video game series, packaging design plays a crucial role in attracting consumers. In the video game industry, it's common for new releases to offer bonus items to incentivize pre-order sales. Crafting bundle marketing pieces requires a keen understanding of the target consumer and sourcing the right items to enhance interest in the title. Mastering this skill is essential for creating compelling packaging designs that drive excitement and boost sales.

Client: COKeM International

Art Director/Designer: Joshua Grzybowski

Art files provided by Major League Baseball®