TASK AT HAND Working with the talented product designers of Gems producers of easy to use tech. I was asked with designing a luxury packing concept for a high-end smart bulb set. The look needed to go hand-in-hand with the high value product line. Focus on building a package that embodied trustworthiness and quality where priority.

IMPORTANCE OF VERBIAGE Recognizing that using positive action words such as "ADVANTAGE," "RESPONSIVE," "SMOOTHER," "REMAPPABLE," and "CUSTOMIZE" enhances the perception of product improvement and benefit. This choice of verbiage strengthens the trust between the product and the customer, emphasizing reliability and durability. Establishing this trust with consumers is as crucial as the product's quality itself.

BUILDING ON RELIABILITY The final design embodies a sense of trustworthiness, quality, and strength. Constructed from rigid paperboard and overlaid with high-quality print, the ZenPRO MAX packaging provides an excellent combination of product protection and perceived luxury, meeting the high standards requested by Target Corporation.