Throughout my career in the video game industry, I've had the privilege of curating product kitted bundles that offer the consumer a greater value, all complemented by captivating packaging. The primary aim has always been to instill a sense of perceived worth that irresistibly captivates consumers. In one notable instance, I was tasked with aligning our offerings with prevailing trends, which, coincidentally, revolved around the immensely popular streaming series "The Last of Us" at the time. This naturally led to a seamless pairing of a PS5 controller with an attractively priced copy of the game, "The Last of Us," effectively capitalizing on the cultural zeitgeist.

Client: Sony Entertainment

Creative Director/Designer: Joshua Grzybowski

Art provided by SONY Entertainment