Every project begins with a foundation of precision, authenticity, and intentional design. Inspired by founder Matt Wingard’s roots on Soupbone Road in rural Wisconsin—and his commitment to making architecture accessible for all—approachability became a key pillar of his brand identity. Collaborating with designer Saisha Harris, we sought to break away from the conventional architecture firm aesthetic, stirring the pot and going against the grain to craft something truly distinctive.

Drawing from Matt’s deep connection to his past and passion for creative environments, the brand took shape organically from a simple yet meaningful insight.

Just as a quality building starts with a solid foundation and strong bones, a great soup begins with a rich, well-crafted broth—made with the right bones.

Co-Designer Saisha Harris