A brand identity system crafted for a Minneapolis-based food truck specializing in artisanal sausage making, known as The Wurst. Aimed at being welcoming to all, the brand sought a natural and handcrafted feel reflective of its open-air serving stage. Vibrant and energetic, mirroring the spirited crew behind the truck, the chosen colors were pivotal in establishing the brand's personality. While orange and cyan served as primary hues, it was the creamy yellow accent, affectionately dubbed "butter" by the staff, that truly encapsulated the essence of the brand.

Client - The Wurst Food Truck

Designer - Joshua Grzybowski

Photography - Molly Meehan