TASK AT HAND Target Corporation engaged us, in collaboration with GuliKit, to develop a premium package design for their exclusive new gaming peripheral compatible with Nintendo Switch, PC, Apple, and Android. Our objective was to create packaging for the ZenPRO MAX that conveys a sense of high quality, luxury, and reliability, emphasizing the controller's exceptional precision.

IMPORTANCE OF VERBIAGE Recognizing that using positive action words such as "ADVANTAGE," "RESPONSIVE," "SMOOTHER," "REMAPPABLE," and "CUSTOMIZE" enhances the perception of product improvement and benefit. This choice of verbiage strengthens the trust between the product and the customer, emphasizing reliability and durability. Establishing this trust with consumers is as crucial as the product's quality itself.

BUILDING ON RELIABILITY The final design embodies a sense of trustworthiness, quality, and strength. Constructed from rigid paperboard and overlaid with high-quality print, the ZenPRO MAX packaging provides an excellent combination of product protection and perceived luxury, meeting the high standards requested by Target Corporation.